Custom Color

BTSA — Custom Color Program
Pantone 19-1862 TCX
Jester Red
Custom Color Program
Any Color.
Any Style.

Your ideas, brought to life in any color.

Pantone
12-0650 TCX
Summer Sun
Pantone 12-0650 TCX
Summer Sun
Pick a Pantone
Your Color
Starts Here.

Use our Pick a Pantone tool to explore any color and instantly apply it across BTSA styles. Once you find the right style, your selected color carries with you to the product page where you can place a custom color order.

More than a visualization tool, it represents what BTSA can produce: transforming one of our blanks into a custom garment-dyed color built around your exact direction.

Pantone
13-2010 TCX
Orchid Pink
Pantone 13-2010 TCX
Orchid Pink
The foundation
Every custom
color begins
with a BTSA
PFD blank.

Clean, undyed, and ready for transformation — it provides the foundation for developing a color around your exact creative direction.

Learn more about PFD →
Pantone
18-4043 TCX
Palace Blue
Pantone 18-4043 TCX
Palace Blue
Your inspiration becomes the color
We can match
anything.

Send us a reference, idea, or source of inspiration — and our team will work alongside you to translate it into a custom color. Together we'll refine the direction, develop the match, and garment dye it onto the BTSA style of your choice.

Pantone
17-5528 TCX
Greenlake
Pantone 17-5528 TCX
Greenlake
A more responsible dye process
Lasting color.
Lower impact.

We believe color should be developed with the same care as the garment itself — balancing creative freedom, lasting quality, and responsible manufacturing.

bluesign® approved
Responsible chemical use
GOTS certified
Global organic textile standard
Low-water process
Reduced water usage
Garment-dyed
Color on the finished garment
Pantone
17-2501 TCX
Magnetite
Pantone 17-2501 TCX
Magnetite
Your next
great idea
— one click
away.