Any Style.
Your ideas, brought to life in any color.
Starts Here.
Use our Pick a Pantone tool to explore any color and instantly apply it across BTSA styles. Once you find the right style, your selected color carries with you to the product page where you can place a custom color order.
More than a visualization tool, it represents what BTSA can produce: transforming one of our blanks into a custom garment-dyed color built around your exact direction.
color begins
with a BTSA
PFD blank.
Clean, undyed, and ready for transformation — it provides the foundation for developing a color around your exact creative direction.
Learn more about PFD →anything.
Use our Dye-to-Match Tool to extract a color from any reference image — a photo, a mood board, a piece of fabric, anything that inspires you. The tool identifies the closest Pantone TCX code, which you can then apply directly on our site to see it across BTSA styles and place a custom dye order.
Not sure where to start? Reach out and we'll help you navigate the color selection process, match a reference you already have, or build a direction from scratch.
Lower impact.
We believe color should be developed with the same care as the garment itself — balancing creative freedom, lasting quality, and responsible manufacturing. Every color is applied directly to the finished garment, not the fabric, giving you richer results with more room to adjust.
Our dye process uses bluesign® approved chemicals and a low-water garment-dye method, reducing environmental impact at every stage without compromising on color quality.
Learn more about our sustainability practices →great idea
— one click
away.