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BTSA Custom Color Program

The Ways
to Color.


Custom Color

Pick any Pantone via our Pick a Pantone tool. Virtually any color possible — consistent, visually rich results. Processed in 3–5 business days.

3–5 Day Processing MOQ 50+

Instock Colors

Already dyed and ready for order fulfillment and shipping. Each instock color uniquely developed by us — every hue processed for consistent, visually rich results.

Ready to Ship No MOQ

PFD — Prepared for Dye

Undyed natural cotton. The blank in its raw state, built for consistent dye application. The foundation of every BTSA garment.

Ships Undyed No MOQ

From shipping timelines, bulk pricing, account questions, or finding the right style — we're here and happy to help at any stage of your process.